Brand

FROM THEN UNTIL NOW:

BETWEEN A GREAT PAST AND AN EXCITING FUTURE.

 

BEGAN IN NEW YORK.

The renowned fashion designer Etienne Aigner born in Hungary in 1904 showcased his first handbag collection in New York – and this marked the start to his astonishing designs.

Ever since the creation of the "steamer trunk" for the transatlantic liners or the Orient Express, it was Aigner that came in with exclusive travel luggage styles around the 1950’s.  After which, Etienne Aigner met Heiner H. Rankl, a businessman with a vision for the future and a mutual strong sense for tradition – and together the brand AIGNER was born in 1965 at Munich.

THE MUNICH FEELING.

It was then that Munich set base to the evolution of the new leading German fashion brand. In the mid-60s and 70s enthusiasm was the vibe around Munich: there was a great belief in progress, and the future held no threat. Certainly not in Munich, a city so close to Italy that has always been more in tune with the "dolce vita" than anyplace in Germany. During this period, no one felt the need to build an attitude because everyone had a natural feel for the lightness of life: Flower Power! Parties! Love! Discos! The Jet Set!

The design from the 60s and 70s echoed this great freedom. It was fresh, structured and futuristic, with an accent for the colour orange.

It was this freedom and the feel of that time, which stirred the young brand AIGNER. Wild horses were the best fit to those wild years with their wild parties. The AIGNER Racing Days, organized by the prestige brand just outside Munich, soon became a firm feature in a society still unaccustomed to such events.

AIGNER gave its products a country style feels. There was always a sense of the racecourse, a feeling of being by the fireplace. A marvel that can be felt even today.

AIGNER, THE FIRST GERMAN CULT BRAND FOR STYLISH LIVING.

The iconic AIGNER "A" in the form of a horseshoe combined with the AIGNER-typical Antic red colour became the prominent feature of the best handbags, belts and expensive travel luggage but also leather-encased cigarette lighters, corkscrews, pipesmokers' accessories, and even backgammon boxes.

It was the insights that formed an AIGNER brand which reflected and enhanced a life of pleasure, savoirvivre and sheer style. The brand then grew to be a part of the lives of the company's refined consumers: true leather and handbag classics that were designed in the 70s and that made AIGNER world-famous: The distinctive Saddle Bag and the inimitable Doctor's Bag.

AIGNER continued to create true classic over many decades.

During the 1980s AIGNER stretched its product range by awarding licences for watches, jewellery and eyewear. In 1990 licences were awarded for the womenswear and menswear collection.

The esteemed brand AIGNER continued to fruitfully bridge the gap between tradition and innovation long after its original founders were no longer able to personally steer the company's fortunes. In the year 2000, Etienne Aigner died in New York at the age of 96.

In 2003 AIGNER celebrated a mighty debut at the Milan fashion shows. The relaunch of the company's brand architecture was a victory.

In 2005 AIGNER grew to over 20 new stores and extended its business activities in the Near and Far East embarking on a highly effective quality offensive in the leather sector.

Today the brand is a representation for unique craftsmanship, highest quality and accuracy. A brilliant combination of German precision and Tuscan tradition.

AIGNER – a German brand with an Italian soul.